Next week will mark the first release for us in our new rapid release cycle – huzzah! We’ll be launching Firefox 5 for both desktop and mobile on June 21st. This will also mean a special edition of Air Mozilla, providing a look at what went into shifting our release cycle and offer a chance for you to ask questions. I’ll post shortly with the timing and details, but please note anyone you’d like to hear from in the comments below.
As we mentioned in yesterday’s Mozilla project call we’ll also host a community marketing call tomorrow, June 15th at 10 a.m., on Firefox 5. We’ll cover what’s important about this release, the different ways to get involved in promoting this milestone and brainstorm a few ideas. Details can be found here.
I’d be remiss in not addressing the question of launch parties. By no means do I want to discourage anyone from hosting a launch party. Please feel free to get together fellow Mozillians and Firefox fans! However, with this new quarterly release cadence it will be a challenge both financially and logistically to provide swag for hundreds of parties every three months. One idea we’ve kicked around is to shift the focus from marking the launches and releases to Firefox’s birthday, other anniversaries or major milestones or to kick off/wrap up major campaigns. I’m completely open to ideas and don’t shy away from celebrations so share your thoughts below.