As Jane Finette wrote earlier this summer, Mozilla has never had a traditional marketing program. In fact, we’ve been focused on engaging our users for years — offering ways to get involved via organic marketing efforts and participatory campaigns. We’re exploring even more ways to expand this involvement and connect with our 400 million Firefox users.
As part of this exploration, it’s important to take a look at our current participation channels to assess how we’re doing and what we can do to improve. It’s only natural to look outward and hear directly from participants. Therefore, we’ve rolled out surveys to folks participating in our Facebook, Twitter, Student Reps and Affiliates (site badges) channels.
If you have a minute please take one (or all!) of our quick surveys to share your ideas and help improve these programs!
- Student Reps Survey: Are you part of our Student Rep program?
- Facebook Survey: Are you a fan on our Facebook page?
- Affiliates Survey: Do you have a Firefox site badge on your website or blog?
- Twitter Survey: Do you follow @firefox on Twitter?
I appreciate your feedback and am looking forward to growing our participation programs!