I’m sure you’ve all heard (just a few times) that Facebook and twitter can be a waste of time — but did you know that your hours spent using Social Media can help non-profits? Social Media tools can greatly help an NPO connect with its community, donors and the general public – for free!
As you may know, we’re in the process of rolling out action templates for Mozilla Service Week for those that would like to create their own opportunities or need a little more flexibility They’re sets of actions and resources that you can use to help non-profits, organizations and individuals improve their experience online and allow them to better leverage the Web. This week’s template focuses on Social Media (Digital Marketing Template) and guides volunteers through setting up organizations with a preliminary social media marketing framework (see Chelsea Novak’s blog for more details).
Tara Shahian, Jeff Zeller and I conducted our first Social Media seminar this past Monday at Envision Schools. Not only was it a lot of fun, but it opened their eyes to new ways to use twitter, Facebook, Twibbon and more. A few learnings:
- Clarify upfront their goals and audiences — this will better shape the conversation and set of tools you recommend.
- Not everyone has a built-in Social Media audience like Mozilla & Firefox. We spent some time talking about how to build a base on twitter and Facebook. It really helps to leverage existing communications channels such as newsletters and tapping into friends and supporters to get the word out.
Feel free to use my presentation and let me know if you have any feedback or want to share a “remix.”
We’re hoping these templates make it easier for you to act! If you have any ideas on new ones or would like create some, please comment here. A few ideas to keep in mind if you’d like to use these templates or others:
- Take a moment to pledge your hours.
- Share your plans or stories on Mozilla Service Week’s site — it will help provide inspiration for others.
- Challenge your friends to do this as well using PledgeBank (i.e. I will perform 10 Internet Health Checks if 20 of my friends do so as well).
And, remember to have fun!
Thanks for joining everyone — I realize it was early morning and late night for most! I wanted to share out the presentation and video for those who couldn’t make it. Yes, that’s me mysteriously lurking in a trench coat in the dark upfront (note to self: test lighting next time!).
We also promised more detail on the Mozilla Creative Collective design challenge for Mozilla Service Week so here you go!
In order to keep the dialogue going I’ve set up a forum on Spread Firefox to share service and promotion ideas. Please chime in with questions and thoughts!
Mozilla Service Week is just around the corner – September 14 to 21, 2009! Today we announced new partners, new languages (French, Italian, English and Spanish) and new ways to contribute! I’ll be sharing more details on how to promote and contribute to Mozilla Service Week in tomorrow’s online workshop, but wanted to give you a quick glimpse of what you can do today:
- Register for Mozilla Service Week
- Pledge some hours!
- Share your story and plans for Mozilla Service Week
- Spread the word:
- Blog about Mozilla Service Week and what you hope to do.
- Tweet, add a Twibbon or update your Facebook status. We’re using the hashtag: #mozservice09. Details here.
- Join and invite your friends to our Facebook event.
- Place an affiliate button on your blog.
We hope you’ll join us in Mozilla Service Week and make a difference by helping people and organizations use something you love – the Web!
Mozilla Service Week is just around the corner — September 14 – 21, 2009. Wondering how you can help contribute or promote service week? Find out by joining us for an online workshop on August 19th at 9 a.m. PDT/16:00 UTC to learn how to get the word out and different ways to volunteer. Details are here:
- Dial-in Info: +1.650.903.0800, followed by 92# and then 7391#
- Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#. If you’re outside the US, use Skype to call in with our toll-free number.
- You can also watch the meeting live in Open Video at http://air.mozilla.com
- For those that can’t make the call or want to participate online, join us in #moservice on IRC (irc.mozilla.org).
Let’s get our service on!
Veera Venkata Chowdary Veerapaneni's Firefox 3.5 party in Hyderabad, India
In the beginning of 2009 we took a look at our community marketing team and how we could make engagement more interactive and meaningful. We’ve always had wonderful and creative community marketing efforts, such as the Firefox Crop Circle, but it seemed like it was difficult to jump in and figure out where to start. The Firefox 3.5 launch seemed like a perfect opportunity to jump start our team. We kicked off the year with the goals to:
- Develop and recognize a team of community marketing leaders
- Create more meaningful ways to contribute
- Create hands on marketing learning opportunities for the whole team
- Increase our global marketing reach
To accomplish these goals and empower our community we did some basic housekeeping such as introducing bi-weekly community calls and revived the marketing mailing list. We also rolled an educational video workshop series on different aspects of marketing, including events, social media and PR. Over the first half of 2009, the team grew quite a bit, especially when you consider there were 15 people actively contributing to Download Day marketing efforts:
- 130+ members on Firefox Launch team
- 300 new campus reps signed on leading up to launch
- 17,000 new users joined Spread Firefox since its relaunch this spring
- Lots of new faces joined the team, including folks for from Bangladesh, Indonesia, Sri Lanka, Zimbabwe, Macedonia & more
The growth in the team itself and our focus on meaningful engagement meant some great results in marketing efforts around Firefox 3.5 — basically the team rocked! Here’s a quick look, but check out our recap presentation for more details:
- The team heavily leveraged social media resulting in Firefox as a trending topic on Twitter (sorry MJ!)
- More in-depth contribution from community marketing team such as Vineel Reddy’s Firefox 3.5 video, MozCamp Mumbai and the Shiretoko Shock campaign
- Greater geographic representation and awareness for Firefox 3.5
I’ve done a lot of thinking about what this all means and how we did. I’m really pleased about the deeper engagement and rich set of self-initiated activities that we saw, especially when you consider the relatively low upfront investment needed for some of these efforts. I don’t want to downplay the amount of individual time that community members put into promoting the launch, but Download Day, in contrast, was very resource intensive (WebDev, localization, etc). We also had a set of activities, especially around social media, that had a low barrier to entry allowing just about anyone to contribute. The one thing we were missing was the heady big bang of Download Day and we might want to consider a more orchestrated campaign next year. Any ideas?
I’m interested to hear how you think we did and what you’d do to improve the community marketing team. I do think we’re still looking for that perfect platform to make our bi-weekly meetings more interactive and I’d really like to see us spending more time leveraging social networks other than Facebook. Comment below or drop me a line at mary at mozilla dot com with your thoughts!